It aims to lay some useful ground rules which should underpin all heritage developments designed to attract tourism on a major scale. International in scope, it examines successfgul examples of heritage management for tourism, and equally some failures. So how should heritage attractions respond: should they find their own specific audiences and resources? This book, written by a leading hertage specialist, is essential reading for all those concerned both with heritage and leisure managment. But it is pushed into insignificance by comparison with the visitors travelling to Disneyland, Epcot and the other entertainment complexes in the USA and it will be dwarfed by Euro-Disneyland east of Paris. Cover flap.Ī nation's heritage is one of the most potent forces for generating tourism: the Tower of London is the greatest 'visitor attraction' in Britain. Portugal entered the 21st century as the first European nation to have freed itself from communism, returned to democracy and set about rebuilding itself as a vital part of the new Europe. They brought to Africa protection from malaria, and slave-shipments to America to India, higher education, curry and samosas to Japan, tempura and firearms.

The Portuguese gave the English afternoon tea, and Bombay, the key to empire. Portuguese Jews introduced tulips, chocolate and diamonds to Holland. Before he became Pope John XXI, Joao Hispano of Lisbon wrote one of the first modern medical textbooks, consulted through much of Europe more than a century later. After the Norman conquest of Lisbon, the new Portugal bankrupted Venice and became the wealthiest nation in Europe. During the Dark Ages further north, Portugal's Arab rulers made it part of the world's most advanced civilization. Here, Hannibal discovered the warriors, weapons and gold, to march on Rome and Julius Caesar found the fortune that paid the way to his conquests of Gaul and England.

When Jonah was swallowed by the big fish, he was trying to escape to what is now Portugal. The First Global Village Author: Martin Page

The First Global Village by Martin Page